Shape Markets, Earn Rewards!

Join UK NIQ Panel today and receive 🎁 400 welcome points* as a gift immediately, with additional 600 points to come.

How it Works



Register by completing a quick survey.

Once submitted, further information will arrive to your email box in just a few minutes – please check the spam.


Sign In

Download the app and Login with your email or phone number.

Once done, you will unlock your household profile found under the ‘Survey’ tab to better understand what influences your household shopping behaviours and needs. 



Scan everyday shopping trips from anyone in your household.

Weekly activity streaks will unlock additional bonuses each month and accelerate your rewards!



Once you have enough points, you can redeem them from a wide selection of vouchers to choose from.

The longer you participate in the app, the more rewards you’ll be able to unlock – apply now!

About Data Collection

NIQ Panel is a consumer research entity; in short: we show the world what consumers like YOU want, by representing them worldwide!

To fairly represent consumers across various household geographies and socio-demographics, we analyse each application through sign-up survey.

Be assured that we prioritise the security of your personal information and keep it confidential at all times.

Additionally, we collect contact information, such as phone number, email and address, for secure logins, assistance and deliverables. P.S: we don’t like spam calls either. More details below:

Recent Testimonials

“Got today our first Amazon voucher and love it! 🤩 We’re household of 2 and since we shop often points built up rather quickly.
My dad used to do it with this manual scanner and I remember we got a few home electronics for free like that. Now all is digital but also much quicker which is amazing.”

Social Media Comment

“I love it! Simple, effective. Scan everything with or without barcodes. The points build up very quickly if you do it a few times a week like me. A few surveys from time to time add points. Anyway thanks to NIQ Panel! I hope to stay with you for a long time.”

Play Store Review
★ ★ ★ ★ ★

“I have been on the panel years, I love it. So do my grandchildren. They fight over who’s doing it if they are here. Had some brilliant gifts with my points. Had TV last time. Need another one now. Now it’s done with your mobile it’s even better. Thank you for having me all these years must be getting on for 30 years. My daughter is 36 she was very young when I started.”

App Store Review
★ ★ ★ ★ ★

“I’ve been with Nielsen for a while and I have found it fascinating & incredibly helpful when deciding where to shop & which items I choose to buy from each retail 🧐 It definitely opens your eyes to discrepancies between one company & another”

Play Store Review
★ ★ ★ ★ ✩

About Us

Showing the World what YOU want

NIQ is a global leader in marketing, consumer, media, and online intelligence. With headquarters in New York, USA, and a presence in about 100 countries, we provide insights to manufacturers, retailers, non-profits, and governments about consumer intelligence. Learn more at

As an active member of the NIQ Panel, YOUR participation plays a crucial role in shaping consumer trends. Your preferences help determine which products appear on shelves not only today but also in the future.

Together, we can influence the product industry to become more sustainable, responsible, and aligned with evolving consumer demands.

Frequently Asked Questions