Our Purpose in the NielsenIQ Consumer Panel.
To give real consumers a voice in shaping the products, prices, and innovations of tomorrow — through simple, everyday actions.
Trusted Data. Real People. Real Impact.
The NielsenIQ Consumer Panel is a community of everyday shoppers who help shape the future of products and services — simply by sharing what they buy. By scanning your purchases and participating in occasional surveys, you contribute to meaningful consumer research that drives change across industries.
What the NielsenIQ Consumer Panel stands for
Trust & Transparency
We protect your data and clearly explain how it’s used — only for research purposes.
Inclusivity
We welcome households of all shapes and sizes. As society evolves, so do our research needs.
Simplicity & Impact
Participation is easy, and your contributions help improve the shopping experience for everyone.
We value…
Integrity
We protect your data and respect your privacy.
Innovation
We use cutting-edge technology to gather and analyze consumer insights.
Inclusivity
We value diverse voices and real-life experiences.
Impact
We turn everyday actions into meaningful change.
For Panel Members
Need help with scanning, rewards, or the app? Just reach out to us – we’re here to help.
For Content Creators
Interested in collaborating or sharing our story?
For Businesses & Partnerships
Want to learn how NielsenIQ can support your brand or retail strategy?
Contact Form
Have a question or request? Fill out the form below and we’ll get back to you shortly.
Help Desk
Visit our Support Center for:
- App troubleshooting
- Scanning tips
- Reward inquiries
- Account updates
Legal Information
We’re committed to protecting your privacy and ensuring transparency. You can find all relevant legal documents here:
- Privacy Policy
- Terms of Use
- Imprint
We comply with GDPR and other applicable regulations.
Join the Panel
Your everyday shopping habits can help shape the future. Take the survey to see if you’re eligible — and start making your voice count.
Frequently Asked Questions (FAQs)
Do I need to scan every item I buy?
Yes, scanning all items helps us get accurate insights. It only takes a few minutes per shop.
What if I forget to scan?
No problem! Just scan your next shop. Consistency helps, but occasional misses are okay.
Is there a cost to join?
No. Participation is completely free.
Can I leave the panel anytime?
Yes, you can opt out at any time with no penalty.