How it Works – Your Guide for the NielsenIQ Consumer Panel.
Simple Steps. Real Impact. Joining the NielsenIQ Consumer Panel is easy — and your everyday shopping habits can help shape the future of products and services. Whether you’re scanning groceries, bakery items, or fuel receipts, your participation makes a difference.
Step-by-Step Guide to Getting Started.
Step 1
Take the Survey
We’re looking for a diverse mix of households – and as society evolves, so do our research needs. Just answer a few quick questions to find out if you’re eligible to join.
Step 2
Get your Tools
Once accepted, you’ll receive access to our mobile app – your tool for recording all your purchases.
Step 3
Scan your Purchases
Each time you shop – whether at the supermarket, gas station, bakery, or pharmacy – scan your purchases using the app. It only takes a few minutes.
Step 4
Earn Points
Every scan earns you points. The more consistently you participate, the more points you can collect.
Step 5
Redeem Vouchers
Use your points to claim vouchers for popular brands. It’s simple, rewarding, and totally worth it!
What’s in it for You?
Turn everyday scans into rewards! Earn points with every product you scan, redeem vouchers at your favorite stores, help shape the products on shelves, and join a global community driving meaningful consumer insights.
Your Rewards. Your Impact.
Every time you scan your purchases, you earn points. The more consistently you scan, the more points you collect. Plus, keep an eye out for bonus opportunities through special surveys and seasonal activities—your engagement pays off!
*The vouchers shown may differ from the actual ones and are provided for illustrative purposes only
Your Impact as a Panel Member
Your participation helps
- Improve product quality – from taste to packaging
- Support fair pricing – based on real consumer behavior
- Shape future innovations – that meet real-life needs
Your shopping trip today could shape tomorrow’s trends. You want to make an impact? Join here.
Terms for your Participation
By joining the NielsenIQ Consumer Panel, you agree to:
- Scan your purchases regularly
- Use the provided app responsibly
- Keep your account information up to date
- Respect the integrity of the panel
Ready to Get Started?
Join thousands of households already making a difference. Your everyday shopping habits can help shape the future of consumer products.