NielsenIQ
Consumer Panel
Everyday Moments. Real Impact.
Your everyday shopping habits have power. By scanning your groceries, receipts and sharing your opinions, you help shape the future of products – and get rewarded for it.
Welcome to the panel that listens
We believe that real life drives real change. That’s why we created the NielsenIQ Consumer Panel – a community of everyday people who make a difference simply by sharing what they buy.
Whether you’re shopping for groceries, picking up essentials at the gas station, grabbing a loaf of bread from your local bakery, or trying something new, your choices matter. And when you scan, you speak. We listen.
What is the NielsenIQ Consumer Panel?
The NielsenIQ Consumer Panel is a nationwide research initiative that collects real shopping data from real people – like you. Panel members scan their purchases using our app, helping brands and retailers understand consumer behavior in real time.
Why Join?
Get rewarded
Earn points every time you scan your purchases — and turn them into amazing vouchers for your favorite shops. It’s simple, rewarding, and totally worth it!
Influence the shelves of tomorrow
Your data helps brands improve products, and their availability. From your basket to boardrooms – your voice shapes what comes next.
Be part of something bigger
Join thousands of households across multiple countries who are helping build a better shopping experience for everyone.
Why it matters
Help make products better
Your feedback helps brands improve the quality, taste, packaging, and usefulness of the items you buy every day – from shampoo to snacks.
Support fair prices
By sharing your shopping habits, you help companies understand what’s affordable and what’s not – leading to fairer pricing for everyone.
Shape the future of shopping
Your data helps launch new products that meet real needs – whether it’s a healthier snack, a more eco-friendly cleaner, or a smarter way to shop.